At the heart of Zaafira lies a tale of passion, heritage, and the pursuit of dreams. Ines, our founder, started her journey in the quaint streets of Paris, where, from a young age, she discovered her love for sewing and creating beautiful garments in the sanctuary of her room. Her passion was not just a hobby but a calling that painted her days with the colors of imagination and the textures of dreams.
In 2022, with a heart full of dreams and a suitcase brimming with aspirations, Ines embarked on a new chapter of her life by moving to Qatar. It was here, inspired by the rich tapestry of cultures and the powerful story of the last princess of Algiers, that Zaafira was born. The name, meaning 'Victorious' and 'Triumphant,' reflects the essence of our brand and the spirit of Ines's journey.
Zaafira is a celebration of strength, beauty, and the triumph of following one's passion against all odds.
Zaafira is more than just a brand; it's a commitment to excellence, sustainability, and ethical practices. We believe in creating garments that are not only beautiful but also kind to the earth and its inhabitants. Every piece in our collection is crafted with the highest quality materials, sourced responsibly, and produced with the utmost respect for the environment.
Our commitment extends beyond the fabrics and stitches; it's about fostering a positive impact on the community and the world. We strive to operate in a way that is ethical and transparent, ensuring that every hand involved in bringing our creations to life is treated with fairness and respect.
Our Values
Quality & Durability
At Zaafira, we are dedicated to the art of craftsmanship. Each piece is meticulously designed and crafted to stand the test of time, both in style and durability. We believe in creating garments that you will cherish, wear proudly, and pass down through generations.
Well-being & Respect for Women
Our core values are deeply rooted in the empowerment and respect of women. We design with the modern woman in mind, creating pieces that are not only elegant but also comfortable and empowering. We celebrate the strength and beauty of women in all their diversity and complexity.
Community
Zaafira is not just about fashion; it's about making a difference. We are committed to giving back to the community and supporting causes that align with our values. A portion of our profits goes towards
associations that work tirelessly to improve the lives of women and children around the world.