Dive into opulence, capture effortless allure.

To bring positive impact to people & the planet.
This is our purpose to empower individuals and safeguard our environment.

Our Story

At the heart of Zaafira lies a tale of passion, heritage, and the pursuit of dreams. Ines, our founder, started her journey in the quaint streets of Paris, where, from a young age, she discovered her love for sewing and creating beautiful garments in the sanctuary of her room. Her passion was not just a hobby but a calling that painted her days with the colors of imagination and the textures of dreams.

In 2022, with a heart full of dreams and a suitcase brimming with aspirations, Ines embarked on a new chapter of her life by moving to Qatar. It was here, inspired by the rich tapestry of cultures and the powerful story of the last princess of Algiers, that Zaafira was born. The name, meaning 'Victorious' and 'Triumphant,' reflects the essence of our brand and the spirit of Ines's journey.

Zaafira is a celebration of strength, beauty, and the triumph of following one's passion against all odds.

Our Commitment

Zaafira is more than just a brand; it's a commitment to excellence, sustainability, and ethical practices. We believe in creating garments that are not only beautiful but also kind to the earth and its inhabitants. Every piece in our collection is crafted with the highest quality materials, sourced responsibly, and produced with the utmost respect for the environment.

Our commitment extends beyond the fabrics and stitches; it's about fostering a positive impact on the community and the world. We strive to operate in a way that is ethical and transparent, ensuring that every hand involved in bringing our creations to life is treated with fairness and respect.